Friday, September 19, 2014

How to Create an MLM Solutions Package

There comes a time in a business, where an MLM solution's package could mean a boost in interest and conversions. This type of package can include a variety of tools, information, entertainment or other valuable items to help retain or to capture a hot prospect. These weapons of the trade are often used in a close-knit marketing campaign for serious prospects that have cooled down or are excited about the opportunity. Some possible items included in a package include videos, work sheets, info or data sheets, articles, incentives and others. You can send them by snail mail, but the most cost-effective way to reduce costs is to have them as downloads on the website itself.

1. Creating an MLM Solutions package

How do you create an MLM solutions package? The package can be created in an electronic form and grouped together in a single download package. There are great download content plugins for WordPress and other tools for other website hosts. The information should be focused on a particular aspect of information that you want to share with the prospect. This includes videos and other content. A welcome letter is often included, as well as links to your website and social media accounts. Putting together a package should not take more than a few hours, unless you have to create the content from scratch. If you have to create the content from scratch, it can take a few days to a couple of weeks.

2. Paid and Free MLM solutions

Some MLM solutions are free and others are paid. Free packages are great teasers to entice prospects to sign up for a blog or even for a webinar to learn more about the opportunity. This means you can use a few articles to a video and offer it as an instant download from your site. While paid packages should be more intense and beautified than free ones. Paid packages have to offer tremendous value, such as training packages to specific skill sets that you want to give others. Paid options will vary on the size of the package and the setup of the download link and space.

3. Final Review of an MLM Solutions Package

The final aspect to your MLM solutions package is the need for promotion. You have to promote the package just as hard as anything else does. This does not necessarily mean just on one social media account, but consider an individualized campaign to "sell" your free or paid solutions to your prospects. Consider it a digital product for sale.

Overview of the MLM Business Industry Attrition

In times of extreme stress and disaster, people will abandon their MLM business for something better. There is a natural and unnatural rate of attrition for any industry. A natural rate of loss is defined as "acts caused by external sources that are not related to the business operation." A few examples include family emergencies and other direct life influences. People will retire from a business if they find that their efforts are not profitable or due to health and age issues. An unnatural rate of loss is defined as "acts caused by internal sources that are within or indirectly related to the operation of the business."

Unnatural attrition in the MLM business has always been a constant battle for the individual business owner and for their support teams. What could be possible cause a professional marketer to quit their career? Could it be that they have mishandled their business, perhaps there has been a smear campaign launched by a foreign rival? There are many reasons, but the biggest is the lack of profit for their business. They are putting in a ton of effort and receiving so little back in compensation. While money is rated in the top five for motivational factors for networkers, it is not the only one.

Reducing Attrition: Formulating a Battle Plan

How can you as a sponsor reduce the unnatural attrition for your MLM business? Where would you start and how would you start? To formulate a battle plan, you will need to know why your teammates are quitting. What are the factors that are making them give up on the business? These factors can make a difference in how you can reduce the rate of loss and increase your retention level. Many people do not like to lose money, even if its only small amounts at a time. The investment of theirs has to be accountable and if you cannot explain to why they are paying for the continued existence in the company. Do not expect your team to be happy.

Once you can combat the factors that are causing your team to leave the company. You can formulate and execute the battle plan to help reduce YOUR losses. Each person that you lose is a stab into your business line itself. This means a lower profit and a tougher time in recruiting because these people will become enemies of the company. If you can recover their loyalty before they leave, this will solidify your position.